Trade Marketing Supervisor
il y a 3 jours
Afia International Algérie recrute
Trade Marketing Supervisor
Entreprise :
AFIA International Algeria
Département :
Commercial
Lieu :
Alger , Algérie
Missions principales :
Le Trade Marketing Supervisor est responsable de la mise en œuvre et du suivi des plans Trade Marketing afin de développer la visibilité de la marque et d'optimiser la performance commerciale, notamment sur le canal Modern Trade.
Il apporte un support opérationnel à la force de vente et veille à la bonne exécution des actions terrain.
Responsabilités clés :
- Déployer les plans Trade Marketing sur le territoire national
- Coordonner et accompagner les équipes commerciales dans l'exécution terrain (merchandising, promotions, animations)
- Piloter les opérations d'activation : dégustations, promotions consommateurs, lancements de produits
- Assurer la disponibilité, la visibilité et le respect des planogrammes en point de vente
- Analyser les données du marché (prix, ruptures, concurrence, performances clients)
- Suivre les KPI commerciaux et proposer des plans d'actions correctifs
- Gérer et suivre les prestataires externes (agences, merchandising, animation)
- Participer aux négociations avec les clients Modern Trade
- Assurer le suivi du budget Trade Marketing et le reporting régulier des actions
Profil recherché :
- Formation supérieure en marketing, commerce ou équivalent
- Expérience confirmée en Trade Marketing / Marketing terrain (idéalement en FMCG)
- Bonne connaissance du canal
Modern Trade - Capacité d'analyse des données et suivi des KPI
- Sens de la négociation et forte orientation résultats
- Bonnes compétences en communication et en travail d'équipe
- Maîtrise des outils bureautiques
Qualités requises :
- Organisation et rigueur
- Esprit d'analyse et de synthèse
- Leadership et esprit d'équipe
- Proactivité et sens de l'innovation
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