Job Purpose / Scope:

The CSP Assistant supports the execution of customer and shopper marketing plans to drive brand performance and achieve company sales targets. The role ensures flawless implementation of brand/category activities across customer channels and shoppers, in line with the annual Customer Marketing Plan.

Key Responsibilities:

• Conduct monthly price checks across all channels (MT, Retail, WS) and share reports.
• Perform competitor reviews and share insights.
• Prepare and analyze brand sales data ; follow up on primary and secondary sales versus targets.
• Plan and execute shopper activities (POSM, branding, visibility) with Shopper Marketing team.
• Support merchandising team with tools and enablers.
• Define and implement trade activities: activations, promotions, and packs.
• Ensure perfect execution of activations for Modern Trade (MT) & General Trade (GT) channels.
• Communicate customer marketing operations to field teams and support product launches (presentations, events, materials, samples).
• Manage gifts distribution and prepare sales plans for the Sales team.
• Spend minimum 30% of time in the field to follow up merchandising and visibility plans.

Key Skills & Competencies:

• Analytical skills and data-driven decision-making (SAP, SAS, Excel).
• Knowledge of CATMAN, Shopper Marketing, and NRM.
• Growth mindset, team management, customer and consumer focus.
• Accountability, bias for action, and strategic influencing.
• Strong collaboration with Marketing, CBD/CD Directors, and Operations teams.

KPIs / Success Metrics:

• Win the Shelf (share of shelf, TDP)
• Dynamic allocation (GM/UOM, NRM, Shopper BMI)
• Forecast accuracy and bias

Reporting Line:

Reports to CSP & Shopper Marketing Lead