Category Manager
il y a 5 jours
- 1. Gestion de l'assortiment & sourcing produits / Assortment & Product Sourcing
- FR : Identifier et sélectionner les catégories stratégiques (fruits & légumes, produits frais, FMCG, épicerie).
- Négocier avec partenaires (supermarchés, grossistes, producteurs) pour garantir la disponibilité et les meilleures conditions.Maintenir un catalogue à jour et compétitif.
- 2. Animation commerciale & promotions / Commercial Activation & Promotions
- Concevoir et lancer des campagnes promotionnelles (ex. "Mercredi Fruits & Légumes").
- Créer un calendrier promo en collaboration avec marketing.Optimiser la visibilité des produits sur l'app (visuels, wording, placement).
- 3. Pricing & compétitivité / Pricing & Competitiveness
- Réaliser un benchmark régulier vs. supermarchés et concurrents Q-commerce.
- Définir et ajuster la stratégie prix pour rester compétitif tout en protégeant la marge.Mettre en place un suivi régulier des écarts de prix et correctifs rapides.
- 4. Analyse & performance / Analysis & Performance
- Suivre les KPIs (ventes, marge, panier moyen, fréquence d'achat).
- Identifier les best-sellers et produits sous-performants.Produire des analyses régulières et proposer des plans d'action.
- Bac+4/5 en commerce, gestion ou équivalent.
- Expérience de 3–6 ans en Category Management, Retail, FMCG ou Q-commerce.
- Compétences : négociation fournisseurs, pricing, merchandising, analyse data.
- Bilingue Français / Anglais.
- FR : Un rôle stratégique avec impact direct sur la croissance du Q-commerce.
- Un environnement international dynamique et en forte croissance.
- Package compétitif (fixe + bonus).
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