CBL (Country Brand Lead) Vaccine
il y a 1 semaine
Position Summary
- Own brand strategy for the market.
- Define and Drive Country Specific TA and Brand Strategy.
- Drive product growth and lifecycle management.
- Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.
Position Responsibilities
- Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
- Forecast brand performance and track progress towards target
- Allocate and execute in country brand budget
- Cross-functional brand leadership – across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
- Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
- Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
- Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
- Train Field Force on product positioning and prioritization
- Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes
POSITION ACCOUNTABILITY
- Brand Plan: review of brand strategies by regulatory / legal
- Campaign Development: Select best fitting modules for country needs
- Promo Meetings: Manage compliance review of materials
- Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
- Long-range forecasting (with Category Lead and RTAL)
- Revenue adjustments, as needed (with Category Lead and RTAL)
- Develop promotional meetings strategy (with Category Lead / RTAL)
- Validate brand-specific messages, design training (with medical, regulatory)
- Develop awareness campaigns, congress content (with KOLs) in partnership with Medical
ORGANIZATIONAL RELATIONSHIPS
- Country Managers / Category Lead
- Legal Lead
- Country Portfolio Leads
- Market Access Lead
- Medical Affairs Lead
- Regulatory Lead
- Customer Marketing roles
- M&E
- RTAL
- eMCM marketing
- GCO Marketing services, Business Analytics & Insights (BAI)
RESOURCES MANAGED
Financial Accountability
Responsible for business driven from managing current portfolio.
Supervision
No supervision responsibility
Education, Experience And Technical Skills Requirement
- Preferably 3-5 years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
- Experience in inflammation and immunology / Internal medicine is a plus.
- Bachelor's Degree is required and Master degree or MBA is a plus
- Broad knowledge and experience of the north Africa business dynamics is a Plus
- Proven track record as key achiever
Technical Skills Requirements
Expect candidates to demonstrate these commercial /management competencies
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research
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