Marketing Senior Specialist

il y a 1 jour

Alger, Alger, Algérie Beko Corporate Temps plein 120 000  - 240 000  par an

Beko Algeria
is looking for a
Marketing Senior Specialist
who will work for
Beko Algeria Marketing Department.

JOB DESCRIPTION

In-store marketing (instore equipment & POSM, promoters & merchandising);

  • Determine decoration needs such as new podiums, stands, brand zones, shop in shops, and prepare the yearly decoration plans in coordination with the distributors and HQ;
  • Brief and coordinate local production of the stands, brand zones, etc.;
  • Local adaptation/development and production of the POSM;
  • Control of distribution and application of POSM;
  • Develop and update POSM guideline for local product range;
  • Determine POSM production and replenishment needs;
  • Communicate and manage promoters agency, ensure uninterrupted work of promoters team;
  • Promoters & supervisors KPI and in-store ROI: setting and follow up.

ATL & BTL activation;

  • To execute marketing activities in line with approved marketing calendar within allocated budget;
  • To brief an agency on ATL and/or BTL campaigns with KPIs and targets settings;
  • To follow up execution and KPIs achievements.

Digital and SoMe;

  • To brief agency for digital activities with defined KPIs;
  • To make sure digital content is in line with offline communication;
  • To check and approve monthly content plans for Social Media;
  • To support agency with providing global digital content, and other editable media assets.

CoOp activation;

  • To be in daily touch with dealers and distributors to fulfill any kind of needs;
  • To initiate and support joint initiatives with partners and distributors;
  • To follow up all invoicing processes.

Coordination of the training organizations;

  • To coordinate the trainings of supervisors and promoters;
  • To coordinate the trainings of distributors', dealers' sales teams and field teams.

Control marketing budget, follow up all marketing spending documents;

Monitoring competitor activities and providing insights from the market;

Delivering clear an in-time reporting of all requested information to upper management.

QUALIFICATIONS

  • Bachelor's Degree in Business Administration, Economics, Marketing & PR,
  • Minimum 4-5 years of experience in similar positions,
  • Excellent verbal and written skills in English,
  • Strong communication and presentation skills,
  • No restriction for traveling and staying for a long/short time abroad,
  • Thinking broadly about business,
  • Understanding needs of the customer,
  • Having desire to do outstanding jobs,
  • Recognizing and understanding emotions of other people,
  • Listening different perspectives and showing flexibility,
  • Building collaboration,
  • Clear in communicating thoughts and ideas,
  • Using required office programs in advance level.

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