Head of Brand Strategy
il y a 4 semaines
En tant que Head Brand Content & Strategy, vous serez responsable de la création et de la mise en œuvre d'une stratégie de contenu de marque efficace pour renforcer la présence de notre entreprise sur le marché. Vous dirigerez une équipe de professionnels du contenu pour produire du contenu de haute qualité qui engage notre public cible et soutient nos objectifs commerciaux. Vous travaillerez en étroite collaboration avec les équipes de marketing, de communication et de vente pour garantir que notre contenu soutient efficacement nos initiatives stratégiques.
Mission :
- Développer une stratégie de contenu de marque alignée sur les objectifs commerciaux et la stratégie globale de l'entreprise.
- Superviser la création de contenu de marque, y compris des articles de blog, des vidéos, des infographies, des podcasts, etc.
- Gérer et motiver une équipe de rédacteurs, de graphistes, de vidéastes et d'autres spécialistes du contenu.
- Collaborer avec d'autres départements pour intégrer le contenu dans les initiatives marketing, de communication, de vente et de service client.
- Identifier et développer des partenariats stratégiques avec d'autres marques, des influenceurs et des créateurs de contenu.
- Suivre les performances du contenu à l'aide d'outils d'analyse et d'indicateurs de performance clés (KPI).
- Optimiser continuellement la stratégie de contenu en fonction des résultats et des tendances du marché.
- Veiller à ce que le contenu respecte les normes de qualité, les directives de marque et les réglementations en vigueur.
- Diplôme universitaire en marketing, communication, journalisme, ou domaine connexe.
- Expérience significative dans la création de stratégies de contenu de marque, de préférence dans un environnement B2B ou B2C.
- Excellentes compétences en gestion d'équipe et en leadership.
- Capacité démontrée à travailler de manière collaborative et à communiquer efficacement avec diverses parties prenantes.
- Fortes compétences analytiques et capacité à utiliser les données pour prendre des décisions éclairées.
- Créativité et capacité à penser de manière stratégique.
- Maîtrise de la suite Microsoft Office et des outils d'analyse de contenu.
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