Role Description The Digital Marketing Specialist is a full-time hybrid role based in Algiers, with flexibility for some work from home. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, email, search, and display advertising. Daily tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and analyzing web analytics to improve results. The specialist will track key metrics, prepare performance reports, and collaborate with internal stakeholders to ensure campaigns support broader marketing and business objectives. The role also involves staying current with digital marketing trends and tools, testing new approaches, and recommending improvements to enhance online visibility and audience engagement.
Qualifications
- Strong skills in Digital Marketing and Online Marketing, including campaign planning, execution, and optimization.
- Experience in Social Media Marketing, managing multiple platforms, and engaging online communities.
- Proficiency in Web Analytics, with the ability to interpret data, generate insights, and adjust strategies accordingly.
- Excellent Communication skills, both written and verbal, with the ability to present ideas and results clearly.
- Familiarity with SEO/SEM concepts, email marketing tools, and basic content creation for digital channels.
- Ability to work effectively in a hybrid setting, manage time independently, and collaborate with cross-functional teams.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in a digital marketing or similar role and a strong interest in staying up to date with industry trends and best practices.
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