Consumer insight specialist
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GBfoods
En GBfoods ofrecemos soluciones culinarias en muchos paises de Europa y África, con marcas locales y de prestigio en cada uno de los mercados, como por ejemplo Jumbo, Gallina Blanca, Erasco, Gino, Liebig, Star, Bama, D&L, Grand'Italia and Blå Band, entre otras.
Nuestro Propósito “Celebrating local flavours” se centra en empoderar y cuidar cada una de las comunidades locales a las que pertenecemos y resaltar sus sabores auténticos. Algunas de nuestras marcas locales han estado en las cocinas de los consumidores durante más de un siglo, y se han posicionado como marcas realmente deseadas, así como profundamente arraigadas en la cultura local.
Hoy, con una facturación de alrededor de 1400 millones de euros y un equipo de unas 3.600 personas, somos la opción preferida por los consumidores.
Job description
Main mission :
The Consumer Insight Specialist is responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making. The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth.
Tasks :
- Supporting CI Manager and coordination of Adhoc Market/Consumer researches (both qualitative and quantitative)
- Tracking data management and reporting
- Coordinate research plan, budget and payment of suppliers
- Coordinate consumer panel in Algeria
- Manage assigned projects end to end ( from briefing to presentation of results) Ensure quality of field work and timely reporting of Adhoc and tracking studies
- Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the Algerian market and consumers and creating synergies across different countries
- Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.
- Analyze market trends and consumer data to identify opportunities for product development and marketing strategies.
- Monitor and evaluate the effectiveness of marketing campaigns and product launches.
- Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.
- Data mining, analysis and report writing
- Work with research agencies to drive optimal research quality and integrity and deliver innovative solutions.
Requirements
- Bachelor’s Degree in Market Research, Statistics, Marketing or other business related degree
- Fluent in English, Arabic and Frenc is required.
- Outstanding oral and written communication skills
- Minimum 5 years of experience in consumer research in FMCG either in a client company or agency side (Nielsen, IRI, Kantar..).
- Strong analytical skills.
- Motivated to quality control and process improvement.
- High level of consumer and marketing sensitiveness.
- Project Management experience
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