Digital Marketing Specialist

Growth & Social Media Manager | Sukai Labs Sukai Labs is looking for a Mid-Level Growth & Social Media Manager to join our growing team in Algiers. We’re looking for someone who can combine growth thinking with strong content and social media skills . You’ll be responsible for helping Sukai Labs reach the right audiences, generate leads and opportunities, and build a strong digital presence through valuable, engaging content. This is a hands-on role for someone who enjoys finding opportunities, reaching people, creating content, testing ideas, analyzing results, and continuously improving what works. What You’ll Do Growth & Lead Generation
- Identify potential customers, partners, clients, and early adopters for Sukai Labs and its digital products.
- Research target audiences and build relevant prospect lists.
- Develop and execute outbound lead-generation and outreach campaigns.
- Reach prospects through relevant channels such as email, LinkedIn, social media, and other digital platforms.
- Write and personalize outreach messages based on different audiences and use cases.
- Experiment with different acquisition channels, messaging, and outreach approaches.
- Track leads, outreach activity, response rates, conversions, and overall acquisition performance.
- Maintain and continuously improve the lead pipeline.
- Identify new opportunities, communities, platforms, and channels for reaching potential customers.
- Collaborate with the team to turn qualified leads and conversations into real business opportunities.
- Continuously test, measure, and optimize growth initiatives based on results. Social Media & Content
- Manage and grow Sukai Labs’ presence across relevant social media platforms.
- Develop and maintain a monthly content calendar aligned with business and growth objectives.
- Create engaging social media content, including posts, carousels, short-form video concepts, educational content, and promotional content.
- Write compelling captions, hooks, CTAs, and other social media copy.
- Research trends, topics, and conversations relevant to AI, technology, software, and digital products.
- Develop content ideas that increase awareness, engagement, audience growth, and lead generation.
- Collaborate with designers, video editors, and other members of the creative team to turn ideas into high-quality content.
- Monitor social media performance, including reach, engagement, audience growth, clicks, and conversions.
- Analyze content performance and identify what is working and what needs improvement.
- Continuously test different formats, topics, hooks, messaging, and publishing approaches.
- Use performance insights to improve the overall content and social media strategy. What We’re Looking For
- Mid-level experience in growth marketing, digital marketing, social media marketing, lead generation, or a related role.
- Strong understanding of social media platforms and digital marketing fundamentals.
- Experience with lead generation, outreach, prospecting, or customer acquisition .
- Strong copywriting and communication skills.
- Experience creating and managing social media content.
- Ability to analyze marketing and social media data and turn insights into actionable decisions.
- Strong research, organization, and project management skills.
- Comfortable experimenting, testing ideas, and learning from results.
- Ability to work independently and take ownership of initiatives.
- Experience working with designers, video editors, or creative teams.
- Strong interest in technology, AI, software, and digital products is a major plus. Bordj El Kiffane, Algiers, Algeria, Full-time | On-site Why Join Sukai Labs?
- Work in a supportive and collaborative environment that values learning, experimentation, and creativity .
- Work directly with the founders and have your ideas heard.
- Take real ownership of growth and social media initiatives rather than simply following instructions.
- Gain opportunities for growth and leadership as the company scales.
- Work on modern AI, software, and digital products .
- Experiment with new growth channels, content formats, and marketing approaches.
- Be part of an early-stage company where your work can have a direct and visible impact .