Consumer insight specialist

il y a 1 semaine

Alger, Alger, Algérie GBfoods Temps plein

Main mission :
The Consumer Insight Specialist is responsible for gathering, analyzing, and interpreting consumer and shopper data to provide actionable insights that drive strategic decision-making. The role aims to enhance the understanding of consumer behaviors, preferences, and trends to inform product development, marketing strategies, and overall business growth.

Tasks :

  • Supporting CI Manager and coordination of Adhoc Market/Consumer researches (both qualitative and quantitative)
  • Tracking data management and reporting
  • Coordinate research plan, budget and payment of suppliers
  • Coordinate consumer panel in Algeria
  • Manage assigned projects end to end ( from briefing to presentation of results) Ensure quality of field work and timely reporting of Adhoc and tracking studies
  • Be a key partner for the Commercial team and the Consumer Insights Community by providing a deep and rich understanding of the Algerian market and consumers and creating synergies across different countries
  • Support the development of BU Business Plans and Strategic Management Reviews for categories and brands.
  • Analyze market trends and consumer data to identify opportunities for product development and marketing strategies.
  • Monitor and evaluate the effectiveness of marketing campaigns and product launches.
  • Determine appropriate market research methodologies and techniques by leveraging input from research suppliers and internal experts to derive optimal research protocols.
  • Data mining, analysis and report writing
  • Work with research agencies to drive optimal research quality and integrity and deliver innovative solutions.

Requirements:

  • Bachelor's Degree in Market Research, Statistics, Marketing or other business related degree
  • Fluent in English, Arabic and Frenc is required.
  • Outstanding oral and written communication skills
  • Minimum 5 years of experience in consumer research in FMCG either in a client company or agency side (Nielsen, IRI, Kantar..).
  • Strong analytical skills.
  • Motivated to quality control and process improvement.
  • High level of consumer and marketing sensitiveness.
  • Project Management experience

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