Marketing Manager

Founded in 1984, CHINT Group Co., Ltd. is a global leading smart energy solutions provider. Our business covers more than 140 countries and regions, with over 50,000 employees worldwide. CHINT has been listed among the Top 500 Chinese Enterprises for more than 20 consecutive years. Job Summary: The Marketing Manager will be responsible for developing and implementing marketing strategies to strengthen CHINT’s brand presence, expand market share, and support business growth in Algeria & West Africa. The role requires a strong understanding of B2B marketing, market development, customer engagement, and the electrical or energy industry. The successful candidate will work closely with sales, product management, regional marketing, distributors, and other stakeholders to deliver effective marketing campaigns, generate business opportunities, and position CHINT as a trusted provider of electrical and energy solutions in the Algeria & West Africa market. This role requires international travel across West African markets and China. Duties & Responsibilities / What You Will Do:
• Develop and execute the annual marketing plan for CHINT Algeria & West Africa in alignment with regional and global business objectives.
• Identify market opportunities, customer segments, and growth areas within the electrical, energy, industrial, and infrastructure sectors.
• Establish marketing objectives, budgets, KPIs, and performance measurement processes.
• Adapt global marketing strategies and materials to local market requirements.
• Strengthen CHINT’s brand awareness and market positioning throughout Algeria & West Africa.
• Ensure consistent use of CHINT’s brand identity across all marketing communications and promotional materials.
• Develop local marketing content, product brochures, presentations, corporate profiles, and sales support materials.
• Manage public relations, corporate communications, and relevant industry media activities.
• Develop and manage digital marketing campaigns across LinkedIn, relevant social media channels, email marketing, and other digital platforms.
• Manage local digital content and support website and search visibility initiatives.
• Create engaging content highlighting CHINT’s products, technical capabilities, customer applications, and solutions.
• Monitor campaign performance, digital engagement, lead generation, and conversion metrics.
• Plan and coordinate trade exhibitions, industry conferences, technical seminars, product launches, and customer events in Algeria & West Africa.
• Manage event budgets, promotional materials, logistics, and post-event follow-up.
• Build relationships with industry associations, technical institutions, and relevant business organizations.
• Conduct market research to identify industry trends, customer needs, competitor activities, and emerging opportunities.
• Monitor competitor pricing strategies, product positioning, promotional activities, and market presence.
• Provide regular market intelligence and recommendations to management.
• Identify opportunities to improve CHINT’s competitive positioning and customer value proposition.
• Collaborate closely with the sales team to develop marketing initiatives that generate qualified leads and support revenue growth.
• Develop campaigns targeting electrical contractors, panel builders, consultants, EPC contractors, distributors, industrial customers, and other relevant stakeholders.
• Support distributor and channel partner marketing through promotional campaigns, training materials, and co-marketing activities.
• Develop product-specific marketing strategies in coordination with technical and sales teams.
• Track marketing-generated leads and ensure effective follow-up with the sales team.
• Manage the marketing budget efficiently and monitor spending against approved plans.
• Measure campaign effectiveness, return on marketing investment, lead generation, and brand engagement.
• Prepare monthly and quarterly marketing performance reports for management.
• Recommend improvements based on data, customer feedback, and business results.
• Coordinate with CHINT’s regional and global marketing teams to align local activities with corporate strategy.
• Work with sales, product, technical, and management teams to ensure consistent communication.
• Coordinate the localization and translation of marketing materials into appropriate local languages.
• Ensure all marketing activities comply with company policies and applicable local regulations. Required Qualifications / This Job Might Be For You If You Have The Below:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• A master’s degree or relevant professional marketing certification is an advantage.
• Minimum of 5–7 years of relevant marketing experience, preferably in B2B, industrial, electrical, energy, engineering, or related sectors.
• Demonstrated experience in developing and executing marketing strategies and campaigns.
• Strong knowledge of digital marketing, social media management, content development, and lead generation.
• Experience organizing trade shows, exhibitions, conferences, and customer engagement activities.
• Proven ability to conduct market research, analyze competitors, and interpret marketing performance data.
• Experience collaborating with sales teams and distributors to support business development.
• Strong project management, budget management, communication, and presentation skills.
• Proficiency in Microsoft Office and familiarity with digital marketing and analytics tools.
• French: Professional fluency is strongly preferred for the Algerian market.
• Arabic: Working proficiency is an advantage.
• English: Good professional proficiency is required for communication with regional and global teams.
• This role requires international travel across West African markets and China. What CHINT Offers A Competitive Salary & Benefits Work-Life Balance Professional Development More About CHINT
• Find out more about CHINT on our website: https://chintglobal.com/about-us-13