Meta Ads Manager + Creative Strategist

Role Description This part-time remote Meta Ads Manager + Creative Strategist role is responsible for planning, launching, and optimizing Meta (Facebook and Instagram) ad campaigns that support affiliate and performance marketing goals. The role involves developing data-driven media strategies, conducting audience and competitor research, and translating insights into creative concepts and ad variations. The professional in this role will collaborate with creators, internal teams, and brand partners to craft compelling ad copy, briefs, and visual directions that align with TikTok Shop and broader social commerce initiatives. Daily tasks include monitoring campaign performance, managing budgets, running A/B tests, preparing performance reports, and proposing continuous improvements to drive ROI and revenue growth. The role also entails coordinating with project stakeholders, ensuring timelines are met, and maintaining clear communication across all initiatives. Qualifications
• Candidates should possess strong Communication skills, including clear written and verbal communication and the ability to present insights and recommendations to stakeholders.
• Candidates should possess Sales-related skills, such as understanding conversion funnels, persuasive messaging, and optimizing ads for revenue and affiliate performance.
• Candidates should possess Marketing skills, including digital marketing strategy, social commerce familiarity, audience segmentation, and performance-oriented campaign planning.
• Candidates should possess Advertising skills, including Meta Ads management, creative strategy, A/B testing, and translating brand goals into effective ad campaigns.
• Candidates should possess Project Management skills, including organizing workflows, managing timelines, coordinating with cross-functional teams, and tracking deliverables.
• Relevant experience with Meta Ads Manager, TikTok Shop or other social commerce platforms, and analytics tools (e.g., Meta Insights, Google Analytics) is highly beneficial.
• A background in affiliate marketing, performance marketing, or creator partnerships, along with strong analytical and problem-solving abilities, is preferred.
• A bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience, is advantageous.