Responsable marketing

Join one of Algeria's fastest-growing e-commerce brands.

MAZYOUD
is Algeria's leading online platform dedicated to mothers, babies, and children aged 0 to 14.

With thousands of families served, a strong brand identity, and an ambitious growth plan, MAZYOUD is entering a new phase of expansion.

To accelerate this roadmap, we are looking for an exceptional
Marketing Manager
, someone
strategic
,
creative
,
analytical
, and capable of
leading MAZYOUD's Marketing
into its next stage of scale.

This is not a routine management role.

This is a key leadership position where your decisions directly shape the brand, the customer experience, and the company's growth trajectory.

The Mission

As Marketing Manager, you will lead the marketing strategy end-to-end, manage the team, and build high-impact campaigns that elevate our brand and drive measurable growth.

You will work closely with the CEO & COO, influence top-level decisions, and be responsible for ensuring that MAZYOUD becomes the benchmark in family & kids e-commerce in Algeria.

What You Will Lead

Brand Strategy & Positioning

• Define and strengthen MAZYOUD's brand identity across all touchpoints.

• Develop a clear long-term brand vision that connects emotionally with Algerian families.

Performance Marketing

• Build and optimize paid campaigns (Meta, TikTok, Google).

• Drive conversions, retention, and ROI based on data-driven decisions.

• Oversee SEO/SEM strategies and overall traffic growth.

Content & Creative Direction

• Supervise the content calendar, storytelling, and visual identity.

• Lead video, photo, and creative production with measurable impact on sales.

• Ensure every piece of content is aligned with the brand and market needs.

Team Leadership

• Manage and mentor the marketing team (content, design, filming, social media…).

• Build an organized, efficient, and high-performance marketing department.

• Implement processes, tools, and dashboards for better execution.

Market & Customer Insights

• Analyze the market, competition, and customer behavior.

• Identify new growth opportunities, trends, and strategic threats.

• Use data to shape decisions and guide product positioning.

Campaign Execution

• Plan and launch campaigns for major collections, seasons, and product lines.

• Ensure strong campaign performance across all digital platforms.

Profile We're Looking For

Experience

• Minimum 3 to 5 years of experience in Marketing, ideally in e-commerce, retail, FMCG, or digital-first brands.
• Proven ability to lead campaigns that deliver real results (growth, conversions, brand awareness).

Key Skills

• Strong expertise in digital marketing tools + Meta & TikTok Ads.

• Solid knowledge of analytics (Google Analytics, Meta dashboards, KPIs).

• Creative mindset with a good understanding of design and storytelling.

• Data-driven decision maker with excellent analytical thinking.

• Leadership skills: ability to guide, motivate, and structure a team.

Personal Qualities

• Strategic thinker with excellent execution skills.

• Highly organized and proactive.

• Strong communication and problem-solving abilities.

• Adaptable, fast learner, and eager to innovate.

• Passion for brand building, creativity, and customer experience.

Why Join MAZYOUD?

Take ownership of the entire marketing strategy of a rapidly growing brand.

Join a dynamic company where your ideas have a direct impact.

Work in a young, creative, ambitious environment.

Build and lead a team of talented people.

Be part of a company that is shaping the future of children's e-commerce in Algeria.

Real career growth opportunities with high responsibility and visibility.

Job Details

Location: Vieux Aïn Nâadja, Birkhadem

Contract: Full-time (CDI)

Salary: Competitive, based on seniority & experience